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Scion has really been getting this whole marketing to youth culture thing right. In the above commercial shot by Imaginary Forces, you can really see Scion grab hold of the hyper individualized mashup culture we live into and reconstitute in a meaningful way it to sell a car.

Seriously between sponsoring DJ’s like Rusko and Diplo and producing commercials like this I can’t help but like what Scion is offering me.

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